Whether you're organizing a county-wide Autumn Cider & Pumpkin Tour, uniting six neighboring homesteads into a Saturday Morning Farm Loop, or promoting local agritourism for a chamber of commerce, a Custom Farmstand Trail turns individual stands into a shared destination.
When you publish a Trail on roadside.market, it becomes discoverable to every shopper using Trail Mode, appears on the detail card of every participating stand, and rewards visitors who check in at every stop with a custom Passport Achievement Badge.
How to Create a Trail in the Trail Builder
- Open the Trails Panel: Sign in and navigate to Account → Trails.
- Start a New Trail: Creating a custom public trail is a one-time $25.00 unlock (available directly in your Account panel or the Shop). Just like everything else in our shop, 90% of the net profit goes straight into the Roadside Homestead Improvement Fund (RHIF) to fund $250 micro-grants for local stands!
- Name Your Trail & Region: Give your trail a memorable title (e.g., "Finger Lakes Honey & Orchard Trail"), location name, and description.
- Pick Unlimited Stops on the Map: Activate Pick Mode from the Trail Builder to click pins directly on the map and add them to your draft route.
- Configure Your Completion Badge: Define the custom badge title and emblem that shoppers will unlock in their Digital Passport when they check in at every stand on your trail.
- Publish Your Trail: Once your lineup of stands is finalized, click Publish Trail. (Note: once published, the list of stands is locked so visitors working toward the badge have a consistent goal—so double-check your stops before publishing!)
Ways Communities Use Custom Trails
- Co-Marketing with Neighboring Stands: Split the $25 trail fee between five neighboring stands ($5 each!) and promote your shared weekend loop on social media.
- Seasonal Agritourism Events: Launch a Spring Seedling & Greenhouse Trail in May or a Maple Weekend Trail in March.
- Local Food Guilds & Sourdough Loops: Highlight every cottage baker or apiary in your metro area on one curated map.
