At roadside.market, we believe a community platform should invest directly in the people who grow our food. That's why 90% of our net platform profits go straight into the Roadside Homestead Improvement Fund (RHIF)—a continuous micro-grant pool that awards up to $250 per grant cycle to local stand owners.
Whether you want to build a roof over your honor table, add a solar battery and mini-fridge to keep duck eggs cool in the summer heat, or buy lumber for a new roadside sign, here is how to apply and give your project the best shot at winning.
1. Check the 4 Eligibility Requirements
Before you start drafting your pitch, make sure your account checks all four boxes:
- Completed Business Profile: Your farm name, description, and contact info are filled out in Business Manager → Settings.
- Claimed & Active Stand: You own a claimed (green leaf) stand on the map, and you've updated your stand details or posted an announcement within the last 30 days.
- Account in Good Standing: Your account follows community guidelines and hasn't won an RHIF grant in the past 12 months.
- Up to $250 Request: Grant requests are capped at a maximum of $250 per award so the pool can support as many homesteads as possible over time.
2. What Makes a Finalist-Worthy Pitch?
After the application window closes, the roadside.market team reviews all submissions to select the shortlist of Finalists for public voting based on four criteria:
- Feasibility & Realism: Show that you've priced out the materials. Use the Reference Links section of the application to link directly to the cooler, solar panel, or lumber list you plan to buy.
- Community & Customer Impact: Explain how this upgrade helps your neighbors—for example, "Adding an insulated cooler lets us leave fresh eggs out until 7pm so commuters can stop after work."
- Clarity of Pitch: Write clearly and include a great Cover Image of your current stand or the space where you're building.
- Homestead Sustainability: Focus on durable improvements that will serve your farmstand season after season.
3. How Community Voting & Reimbursement Work
Once Finalists are announced on the live RHIF tracker page, community voting opens:
- Every registered user on roadside.market gets one vote to cast for their favorite finalist project.
- Share the
roadside.market/rhiflink on your social media and post a note at your stand so your regular shoppers can vote for your project! - When voting concludes, the top vote-getter is crowned the cycle winner. Complete your build, snap a photo of the finished upgrade, and upload your itemized receipts to receive your reimbursement up to $250.
View the Live Grant Pool or Start Your Application
Check the current RHIF balance and cycle timeline, or draft your application inside the Business Manager.
View Live RHIF Pool →


